Big News | New Females · Lifestyle Research Institute was officially established with Wang Xinyan and Zeng Jianlong Being Starry in the Gathering of Designers
Release date:2020-04-02
Xie Yuerong, general manager of Guangdong Lehua Household Company Limited, Lu Jinhui, deputy general manager of Guangdong Lehua Household Company Limited, Huo Weichao, general manager of Faenza, Zhang Yongzhi, national editor-in-chief of JIA360, and other sponsors and cooperating media leaders attended it. Wang Xinyan as a famous designer in Shanghai, president and founder of Mengtai Interior Design Company, and Zeng Jianlong, founder and director of GID International Design Ltd., brought wonderful themes to share. The event attracted many elites in the circle, local designers and media to participate. Wonderful things appeared again and again.
Lu Jinhui: Faenza makes everyone better understand values and needs of contemporary females.
△Mr. Lu Jinhui
Lu Jinhui, deputy general manager of Guangdong Lehua Household Company Limited as the organizer of this event, delivered a speech on behalf of Faenza, and said that female consumer demand is constantly increasing, and females have become a role that cannot be ignored in social life and economic markets. Faenza has paid attention to Chinese females for 20 years, and hopes that, in the new era, it can work with female designers who better understand female consumers to carry out innovative interpretation of the brand core concept that it has long adhered to, reshape the life of users with an artistic vision, and create a great sanitary wareart for Chinese females.
"First, the home consumer market has entered an era where consumption is the main driving force; second, in the decoration, the female power is very large and continues to increase; third, the real leader for the trend of consumption is beauty, and designers are an important group that leads the public to understand and appreciate beauty from the perspective of decoration design." Zhang Yongzhi, national editor-in-chief of JIA360, explained the background of launching this event.
He emphasized that the Institute of Jinan University is also an important participating unit in the New Females' Lifestyle Research Institute. From an academic perspective, it will work with Tencent Home Furnishing and Faenza to enable more new Chinese females to enjoy a better life.
Design · Wonderful Words
△Ms. Wang Xinyan
Wang Xinyan has been deeply engaged in the field of hotel design for 20 years, has won many domestic and foreign design awards for her works, and has received long-term attention from the mainstream media. At this event, the title of her speech is Design Creates Beauty and Fills Every Space with Memories. Taking recent design works as an example, she explained her views in detail.
△Event site
She thinks that designers puts their emotions into each of theirs own projects, which will be conveyed into the space like energy, and will also be conveyed to customers and users of the space. With the detailed project deduction process and the wonderful and delicate emotional analysis, she won the applause and recognition of many designers at the event site.
Zeng Jianlong: Exploring Contemporary Oriental Aesthetics · Meeting Design
Famous designer Zeng Jianlong delivered a keynote speech entitled Exploring Contemporary Oriental Aesthetics and Meeting Design at the event site. Zeng Jianlong, who is good at using multiple-dimensional perspectives to understand the differentiation of things and inject his own insights into design projects, talked about how he met design through travel and curiosity about things. He said: "Travel is a way to construct my perspective of exploring multiple-dimensional aesthetics. Design originates from life, design changes life. Meeting a better life begins with travel."
Zeng Jianlong emphasized that the designs and products presented by designers exist to improve the quality of life. At the present moment, only products with aesthetics are difficult to last. Products that are comfortable to use and give a strong experience are good, whether for new females or other groups.
Detailed Interpretation of 2019 New Females' Easy Life Insight Report
Zhou Yafen: New females have their own group characteristics and consumption habits
△Ms. Zhou Yafen
2019 New Females' Easy Life Insight Report aimed at exploring the living experience of females and understanding the living needs of modern females, in which there are a number of participants including UJUZ/JIA360, Living List, Jinan University Lifestyle Research Institute and Faenza, was officially released at the event site. Zhou Yafen, secretary-general of Contemporary Habitat Lifestyle Research Institute and executive editor of JIA360, conducted a detailed interpretation and analysis of the insight report.
△Event site
She said, "The new female group has their own characteristics. First of all, from the perspective of occupation, the survey data show that 99% of new females are working females and have independent income. Females with a monthly income of 5,000 to 20,000 account for 90%; second, the proportion of interviewed females who do not have a birth plan for the time being has reached 42%; third, from the perspective of time allocation, 87% of new females work about 5-10 hours a day; fourth, the exquisiteness has become an important theme in the spirit of contemporary new females." She also said,"Nearly half of new females spend about 30-60 minutes a day to enhance their personal temperament and enrich the spiritual life. New females, while buying household products, are the most concerned about the product's environmental protection, ease to match and clean. "
Jiang Yishan, director of Faenza R & D Center, talked about his company’s ideas and understanding on the lifestyle at the event site. Through a keen sense of business, they combined a new lifestyle with aesthetics, and launched a number of new products in 2019, including bubble massage basins, milk bathtubs, and beautiful and practical Pascal series toilets so forth, contributing to the improvement of living standards for new females.
△Event site
At this point, with Bathroom · A Better Life as a theme, 2019 Faenza Design Salon and New Females · Lifestyle Research Institute Launching Ceremony were successfully concluded. The Bathroom · A Better Life themed year-round activities, including the three major projects (that is, New Female Designers Salon, New Females' Lifestyle Research Institute, and New Female Lifestyle Insight Report, are focused on the lifestyle and aesthetics for the new generation. Faenza and JIA360 will continue to focus on the evolution of contemporary lifestyles and support the development of interior design in China.
Highlights at Event Site
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